diff --git a/parsedmarc/cli.py b/parsedmarc/cli.py
index 49f5ac8..902c11a 100644
--- a/parsedmarc/cli.py
+++ b/parsedmarc/cli.py
@@ -157,13 +157,13 @@ def _main():
     arg_parser.add_argument("-K", "--kafka-hosts", nargs="*",
                             help="A list of one or more Kafka hostnames")
     arg_parser.add_argument("--kafka-username",
-                            help=""""An optional Kafka username
-                            Note: For Azure Event hub, this is 
-                            literally $ConnectionString""")
+                            help='An optional Kafka username\nNote: For '
+                                 'Azure Event hub, this is literally '
+                                 '"$ConnectionString"')
     arg_parser.add_argument("--kafka-password",
-                            help=""""An optional Kafka password
-                                Note: For Azure Event hub, this is 
-                                the Azure-provided connection string""")
+                            help="An optional Kafka password\n"
+                                 "Note: For Azure Event hub, this is  the "
+                                 "Azure-provided connection string")
     arg_parser.add_argument("--kafka-use-ssl",
                             action="store_true",
                             help="""Use SSL/TLS to connect to Kafka